Livestrong – Chalkbot

This is the last TdF link, I swear! It’s a cool concept that just happens to involve bikes this time. It is a common tradition for cycling fans to write messages to their heros. This is no common letter, fans will camp out on mountain tops for days, spending time covering the roadside with chalkly words of  encouragement. This is usually along the lines of “ALLEZ SCHLEK”, drawings of bicycles, or similar. The Chalkbot allows people to send it texts, and then it sprays that message on the ground.

Built in partnership with the Livestrong foundation, its main goal is to raise cancer awareness. I like this concept, as it allows people who’s lives are affected by cancer, to leave a message in this tradition, even if they are too far away, or too weak to do it themselves. I hope I get to see some of these messages sprayed on a stage soon!

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