Here are two cool new ways to track who is consuming your content, and which pieces users find most interesting. First up:
Depending on the site, up to 6% of page loads results in a user copying content. While this may not sound like much, think of it this way: on a site that has 20 million page views per month, content is copied over one million times during any given month. That’s a lot. How do we know this? Tynt’s patent pending Insight technology is currently running on hundreds of thousands of web sites and monitors billions of page loads per month.
This is a potentially very cool idea, however, it’s a bit annoying that they auto-include a link back to the source content. I’d prefer a more ’silent’ solution. According to Tynt, they are: “currently working on providing users an option to opt out of Tynt Insight. If you’d like to disable Tynt Insight immediately, you can use an ad or script blocking tool to disable Tynt Insight.”
Second is:
http://speakertext.com/
SpeakerText is an easy-to-use tool that lets you find, read and share what people are saying inside of videos. This is another powerful tool, that’s still in beta. I don’t know if it’s technically possible, but it would be great to see this technology drop Flash as its presentation layer. It could be much easier to spread content like this. For example, you would be able to combine the previous Tynt service to do some pretty wild things! Check out Nieman Labs for more.
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Hey Dan, thanks for the mention. I think it is important to point out that the attribution link feature is an option that the site owner sets. If you want the ’silent’ option as you call it above, all you have to do is deselect the Attribution Link option flag in the dashboard.
Cheers!
Derek from Tynt